For buyers
Discover Products
Altura curates a portfolio of functional and non-alcoholic beverage brands and makes them easy to evaluate, stock, and grow. One relationship, a whole set of brands.
Why buy through Altura
Curation, samples, education, and support
- 01
Curated portfolio
We represent a small, vetted set of functional and non-alcoholic brands, so what you see is sell-through-ready.
- 02
Sampling program
Request samples and evaluate on your own terms. Samples typically ship within 5 to 7 business days.
- 03
Category education
Resources that help you and your team understand and sell the category with confidence.
- 04
Account management
A team that supports placement, reorders, and growth, market by market.
Who we serve
Built for how you buy
However you bring beverages to your guests or shelves, we meet you there.
Retail
Independent and regional retail looking to build a differentiated functional set.
Hospitality
Bars, restaurants, hotels, and venues adding non-alcoholic and functional options guests are asking for.
Distribution
Distributors seeking curated, sell-through-ready brands to add to their book.
Request samples from the Altura portfolio
Tell us what you carry and what you are looking for. We will put the right products in your hands.